What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Flowboxer of the month – June 2021: Villages Club du Soleil
Villages Club du Soleil is a French family vacation business with a strong commitment to sustainable development while continuously offering innovative customer experiences on their website. This month, our Flowboxer surprised us with a seasonal switch button that completely changed the feel of the website and the Flow’s contents.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
Leveraging user generated content to build authenticity
One of the main reasons that the use of UGC has grown in popularity is that it’s one of the most effective ways to give brands a strong sense of authenticity and trustworthiness. This blog post is based on the Flowbox presentation held at the Smartly.io Sofa Summit, 27th January 2021.
Flowscore: optimizing UGC flows with the help of AI
Flowscore is Flowbox's latest platform feature that allows our users to sort their flows based on engagement and click through rates rather than chronologically, thanks to a state-of-the-art algorithm. Some of our clients have already tried Flowscore out, and gotten fantastic results, among which increases of 188% in CTA-clicks and 60% in engagement rate.
UGC hero of the month – July 2020: Scorett
July's UGC hero of the month is Scorett, one of Sweden's largest shoe retailers, thanks to their implementation of influencers top picks.
5 quick photo tips that will instantly improve your Instagram game
5 quick tips on how to become a better Instagram photographer regarding light, angles, clutter, the live & hdr functions and exposure. Easy steps to make the most out of a picture taken with your phone.
TikTok for business: how to get started
TikTok isn't just for creative teenagers, it's a great platform for your company to get some exposure too. If you're not familiar with the app however, it can be a bit difficult to get started. So, Flowbox presents: an easy step by step guide to starting your company's TikTok account (and succeeding).
49 brilliant tips to boost your content marketing ROI
Today, nearly all brands are doing content marketing. As we're approaching 2020, it's natural to review your company's marketing strategy for next year. Will you change something or continue like before? Here's a list of 49 simple tips that you can't miss if you want to get some real value from your content marketing efforts.
9 tips for writing better headlines
Writing is an art, and knowing what type of words engage your readers can be more difficult than you think. Some tips on how to write great headlines that capture your audience in an instant: 1. Replace difficult words (but do it with caution) 2. Use numbers. 3. Share a secret. 4. Use active verbs. 5. Write from a negative angle. 6. Leverage the power of FOMO. 7. Be emotional.
Why user generated content is king
Advertising and content marketing are not two separate things anymore, they’re merging together. Everyone is doing content marketing. But is content still king in 2019? User generated content (UGC) has grown rapidly and taken over the throne. And there's a good reason for it.
A full beginner’s guide to Pinterest for marketers
Pinterest continues to grow and gained 51 million monthly users in 2018. But to successfully use the features of Pinterest in the best way possible, brands must first understand how the platform works and what makes it different from other social media channels. Here is a complete guide to Pinterest to help you grow your business in a smart way.
5 new features that will improve your social publishing
Do you publish your social media posts directly in the apps themselves or do you use an external tool? While the built-in publishing features are often great as they are, using a social media publishing tool for this purpose can help you get a better overview of your content.
Here are the latest features of Flowbox Publish — brand new features that could help you boost your UGC game even furthe
This is the difference between paid and earned influencer marketing
Influencer marketing has become a buzzword, just like user-generated content, UGC. But they are in fact two separate things, even though they sometimes overlap. There are some major differences between influencer marketing and UGC. In this article we'll first quickly break down what earned, paid and owned media is. Then, we’ll explain what paid and earned influencer relationships are.
7 steps to boost your social commerce strategy
The new year has already begin and as an ecommerce manager you want to reach new goals and increase revenue. Once you know where your customers are, communicating with them on a level that resonates with them is what can really create a hype around your brand. Here are some specific things to consider if you want to accelerate your social commerce strategy this year.
7 creative ways your brand can use IGTV
In June 2018, IGTV was launched. Influencers and vloggers welcomed it and saw the potential. And while the vertical format can seem a little bit odd, Instagram TV is a great platform your brand can use to grow. There are a number of ways you can use IGTV for anything from product launches to industry news, special offers and campaigns or just simply to engage with your followers.