How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
Gen Z/Tiktok slang & expressions you need to know in 2021
Gen Z has their own vocabulary that keeps on expanding each year. Here, we have gathered 2021's most popular slang from the Tiktok generation - how many of them do you already know?
The ultimate guide to teenage (Gen Z) slang in 2020
Does your business have a young demographic? If so, you might want to read this article. Here is a complete list of all the slang you'll need to know in 2020 to keep up with today's teenagers, aka. Gen Z.
TikTok for business: how to get started
TikTok isn't just for creative teenagers, it's a great platform for your company to get some exposure too. If you're not familiar with the app however, it can be a bit difficult to get started. So, Flowbox presents: an easy step by step guide to starting your company's TikTok account (and succeeding).
Let’s talk about TikTok
In the past year, the social platform TikTok has completely blown up – as of February 2020, it has been downloaded over 1.5 billion times worldwide. The app features short videos and is most popular with Gen Z, aka. teenagers (as well as a few grandmas). TikTok has an extremely creative and engaging community and there is plenty of room for companies to join.