Tags: social media
What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
How to get started with employee generated content (EGC)
Employee generated content (EGC) is a great marketing tool for any brand looking to create an authentic connection with their audience. If properly executed, EGC can essentially become a never-ending flow of content for you to access with ease. Here are our 5 best tips on how to get started!
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Clubhouse explained: will the hype last?
What do you think: is live audio the future or a mere fad? Many social media managers were quick to hop on Clubhouse, create accounts and adapt their strategy to include the platform. While the high interest from people and the opportunity to grow quickly is, and was, intriguing to many marketing professionals, it remains a bit unclear what commercial opportunities actually exist?
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
5 tips on how to use LinkedIn stories for your business
You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn?
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Norwegian fashion brand Bik Bok engages employees through EGC competition
Norwegian fashion brand Bik Bok launched an internal social media competition to promote and boost their in-store employees as well as their new spring collection. Bik Bok featured employee generated content (EGC) and was met with overwhelmingly good response from both employees and customers. They also saw a great increase in revenue.
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
7 tips on how to respond to comments on social media as a brand
We have collected our 7 best tips on how to respond on your social media platforms. If you want to increase your social media conversations and built stronger connections between your company and its customers, this is the right article for you.
8 ways to engage your customers and keep your community strong during COVID-19
The Coronavirus (COVID-19) has spread globally and is affecting almost everyone, in different ways. Those that haven’t already been hospitalized are for the more part either quarantined, self-isolating or social distancing.
The virus isn’t only affecting our health, it’s affecting the economy too as people are staying home and spending less.
Less sales ➡️ less money for businesses ➡️ less jo
5 quick photo tips that will instantly improve your Instagram game
5 quick tips on how to become a better Instagram photographer regarding light, angles, clutter, the live & hdr functions and exposure. Easy steps to make the most out of a picture taken with your phone.
TikTok for business: how to get started
TikTok isn't just for creative teenagers, it's a great platform for your company to get some exposure too. If you're not familiar with the app however, it can be a bit difficult to get started. So, Flowbox presents: an easy step by step guide to starting your company's TikTok account (and succeeding).
Let’s talk about TikTok
In the past year, the social platform TikTok has completely blown up – as of February 2020, it has been downloaded over 1.5 billion times worldwide. The app features short videos and is most popular with Gen Z, aka. teenagers (as well as a few grandmas). TikTok has an extremely creative and engaging community and there is plenty of room for companies to join.
How to get viral on International Photo Day
Today, visual content is the center of the digital marketing strategy for many brands. August 19 it’s International Photo Day, and of course you should celebrate. Involve your customers and let them know how they can be a part of your community. Here is how you can leverage on this special occasion with a viral campaign.
Your ultimate guide to setting KPIs for UGC campaigns
Knowing the difference between key performance indicators (KPIs) and metrics can be tricky. Here's a full guide on how to set up your KPIs for your UGC campaigns.
10 secret Instagram hacks (that top influencers never tell you)
Getting tired of hearing the same advice over and over again? Generic tips like “be consistent”, “follow a theme”, “engage with your audience”. We know. And we feel the same way. So we collected some of the best secret non-cliché Instagram hacks out there that we could find. Tricks that Instagram-savvy profiles are well aware of but never actually reveal. Curious? Keep on reading. 😎
Hack #1: Us
Top 5 Instagram Marketing Trends in 2019
Instagram has become every social media marketer's favorite platform. With new features constantly being launched, keeping track of what’s trending and how to use these features in the best possible way, is essential for businesses who want to grow. So what are the current trends on Instagram then, when it comes to marketing? Let’s take a look!
How to spot fake influencers on Instagram
Influencer marketing has exploded. It has been estimated that the industry will reach $10 billion by 2020. The idea of being sponsored by big brands and getting paid for posting branded images in social media can be enticing. But before you get started, make sure you find the most relevant influencers and that they are real and authentic. Here’s a checklist to help you spot fake influencers.