What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Norwegian fashion brand Bik Bok engages employees through EGC competition
Norwegian fashion brand Bik Bok launched an internal social media competition to promote and boost their in-store employees as well as their new spring collection. Bik Bok featured employee generated content (EGC) and was met with overwhelmingly good response from both employees and customers. They also saw a great increase in revenue.
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
Auto-Publish to Instagram with Flowbox
Flowbox Publish allows users to optimize scheduling and lets them manage and distribute their digital assets from one place. Users can schedule their posts and fill the calendar with content, weeks, or even months ahead and distribute across social channels.
How best to capitalize on and interact with shoppers’ excitement during the holiday season
Some examples of how to incorporate user generated content (UGC) in Christmas campaigns online and on social media. One Flowbox client has used real children's letters to Santa to highlight their products and another has used a UGC flow to transform their homepage into a winter wonderland.
Flowbox update enriches Dynamic Product Ads on Facebook with UGC
The Swedish visual marketing platform Flowbox now launches a new feature which will make it possible to utilize user generated content (UGC) in Facebook dynamic product ads, for increased click-through rate and higher revenue. The functionality is integrated with Facebook and Instagram as a first step. Other feed based channels could be added later.
How and why you should optimize your brand's online advent calendar this holiday season
A comprehensive list of tips to optimize an online advent calendar for your brand. Did you know you can incorporate user generated content into your calendar to increase engagement and strengthen brand loyalty?
UGC hero of the month – June 2020: Bergans of Norway
Flowbox's UGC hero of the month for June is Bergans of Norway, thanks to their inspiring ambassador features.
How & why to get Instagram users to tag you in their posts
As Instagram and its community are moving away from hashtags, so should you. Instead, @mentions and photo tags are the new way to go; Instagram has even changed its APIs to favor those as an indication of users wanting to interact with brands. So, how do you get your followers to tag you in their posts? We know how, read this article to find out!
8 ways to engage your customers and keep your community strong during COVID-19
The Coronavirus (COVID-19) has spread globally and is affecting almost everyone, in different ways. Those that haven’t already been hospitalized are for the more part either quarantined, self-isolating or social distancing.
The virus isn’t only affecting our health, it’s affecting the economy too as people are staying home and spending less.
Less sales ➡️ less money for businesses ➡️ less jo
5 quick photo tips that will instantly improve your Instagram game
5 quick tips on how to become a better Instagram photographer regarding light, angles, clutter, the live & hdr functions and exposure. Easy steps to make the most out of a picture taken with your phone.
A full beginner’s guide to Pinterest for marketers
Pinterest continues to grow and gained 51 million monthly users in 2018. But to successfully use the features of Pinterest in the best way possible, brands must first understand how the platform works and what makes it different from other social media channels. Here is a complete guide to Pinterest to help you grow your business in a smart way.
How to get viral on International Photo Day
Today, visual content is the center of the digital marketing strategy for many brands. August 19 it’s International Photo Day, and of course you should celebrate. Involve your customers and let them know how they can be a part of your community. Here is how you can leverage on this special occasion with a viral campaign.
10 secret Instagram hacks (that top influencers never tell you)
Getting tired of hearing the same advice over and over again? Generic tips like “be consistent”, “follow a theme”, “engage with your audience”. We know. And we feel the same way. So we collected some of the best secret non-cliché Instagram hacks out there that we could find. Tricks that Instagram-savvy profiles are well aware of but never actually reveal. Curious? Keep on reading. 😎
Hack #1: Us
Top 5 Instagram Marketing Trends in 2019
Instagram has become every social media marketer's favorite platform. With new features constantly being launched, keeping track of what’s trending and how to use these features in the best possible way, is essential for businesses who want to grow. So what are the current trends on Instagram then, when it comes to marketing? Let’s take a look!
How to spot fake influencers on Instagram
Influencer marketing has exploded. It has been estimated that the industry will reach $10 billion by 2020. The idea of being sponsored by big brands and getting paid for posting branded images in social media can be enticing. But before you get started, make sure you find the most relevant influencers and that they are real and authentic. Here’s a checklist to help you spot fake influencers.