Tags: influencer marketing
What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
This is the difference between paid and earned influencer marketing
Influencer marketing has become a buzzword, just like user-generated content, UGC. But they are in fact two separate things, even though they sometimes overlap. There are some major differences between influencer marketing and UGC. In this article we'll first quickly break down what earned, paid and owned media is. Then, we’ll explain what paid and earned influencer relationships are.