What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Flowboxer of the month – June 2021: Villages Club du Soleil
Villages Club du Soleil is a French family vacation business with a strong commitment to sustainable development while continuously offering innovative customer experiences on their website. This month, our Flowboxer surprised us with a seasonal switch button that completely changed the feel of the website and the Flow’s contents.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How to prepare your website for Black Friday & Cyber Monday (BFCM) 2020
Are you on top of your Black Friday & Cyber Monday (BFCM) preparations for 2020? Check out our tips on how to best prepare for the probably most important day/weekend all year for e-commerce.
What Amazon launching in Sweden will mean for Swedish e-commerce
Amazon is launching in Sweden, and it's going to have a large impact on Swedish ecommerce. Here's a breakdown of what this will mean for Swedish companies and tips on how to handle the situation and which parts of business brands should focus on as Amazon enters the market.
Flowscore: optimizing UGC flows with the help of AI
Flowscore is Flowbox's latest platform feature that allows our users to sort their flows based on engagement and click through rates rather than chronologically, thanks to a state-of-the-art algorithm. Some of our clients have already tried Flowscore out, and gotten fantastic results, among which increases of 188% in CTA-clicks and 60% in engagement rate.
How the Coronavirus (COVID-19) is affecting businesses & what to expect
The Coronavirus (COVID-19) has spread world wide, and many countries have placed their inhabitants in quarantine. Others are self isolating and practicing social distancing. Basically, the world has more or less stopped moving and it's affecting both businesses and the economy as a whole. In this article we disect and explain the situation as well as prepare for the future.
How to sell more on Instagram
So you want to sell on Instagram, huh? With two million advertisers and one billion monthly active users on Instagram, if you aren’t already using Instagram for sales, you’re missing out big time. If you want to start selling on Instagram, or if you’re already doing it but want to improve your game, here are some tips.
7 steps to boost your social commerce strategy
The new year has already begin and as an ecommerce manager you want to reach new goals and increase revenue. Once you know where your customers are, communicating with them on a level that resonates with them is what can really create a hype around your brand. Here are some specific things to consider if you want to accelerate your social commerce strategy this year.