Tags: content marketing
What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
Flowbox partners up with Voyado
Swedish user generated content platform provider Flowbox teams up with the customer loyalty platform Voyado to launch a module that will allow companies to use UGC in emails.
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Clubhouse explained: will the hype last?
What do you think: is live audio the future or a mere fad? Many social media managers were quick to hop on Clubhouse, create accounts and adapt their strategy to include the platform. While the high interest from people and the opportunity to grow quickly is, and was, intriguing to many marketing professionals, it remains a bit unclear what commercial opportunities actually exist?
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
5 tips on how to use LinkedIn stories for your business
You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn?
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
Leveraging user generated content to build authenticity
One of the main reasons that the use of UGC has grown in popularity is that it’s one of the most effective ways to give brands a strong sense of authenticity and trustworthiness. This blog post is based on the Flowbox presentation held at the Smartly.io Sofa Summit, 27th January 2021.
Let’s talk about TikTok
In the past year, the social platform TikTok has completely blown up – as of February 2020, it has been downloaded over 1.5 billion times worldwide. The app features short videos and is most popular with Gen Z, aka. teenagers (as well as a few grandmas). TikTok has an extremely creative and engaging community and there is plenty of room for companies to join.
49 brilliant tips to boost your content marketing ROI
Today, nearly all brands are doing content marketing. As we're approaching 2020, it's natural to review your company's marketing strategy for next year. Will you change something or continue like before? Here's a list of 49 simple tips that you can't miss if you want to get some real value from your content marketing efforts.
9 tips for writing better headlines
Writing is an art, and knowing what type of words engage your readers can be more difficult than you think. Some tips on how to write great headlines that capture your audience in an instant: 1. Replace difficult words (but do it with caution) 2. Use numbers. 3. Share a secret. 4. Use active verbs. 5. Write from a negative angle. 6. Leverage the power of FOMO. 7. Be emotional.
Why user generated content is king
Advertising and content marketing are not two separate things anymore, they’re merging together. Everyone is doing content marketing. But is content still king in 2019? User generated content (UGC) has grown rapidly and taken over the throne. And there's a good reason for it.
How brands should change their marketing after Facebook’s F8 conference
April 30, the social media giant Facebook held its yearly global F8 conference, a two-day annual event intended for developers, creators and entrepreneurs around the world. Those who expected big announcements probably weren’t disappointed, because a lot will change in the near future.
8 tips: How to do content marketing on a zero budget
Doing content marketing when you have a huge budget is easy as pie. Doing it without any resources is far more difficult. For startups and small businesses, knowing where to start and how to start, without spending any euros or dollars, is often a big challenge. But it’s definitely possible to get into content marketing even if you have a low budget. Here are 8 tips.
7 steps to boost your social commerce strategy
The new year has already begin and as an ecommerce manager you want to reach new goals and increase revenue. Once you know where your customers are, communicating with them on a level that resonates with them is what can really create a hype around your brand. Here are some specific things to consider if you want to accelerate your social commerce strategy this year.