Subjects: Web media
Flowboxer of the month – August 2021: Babyface
Swedish skincare and cosmetics retailer Babyface utilizes UGC across their homepage, product pages, and Insta shop has enabled the online store to escalate their business results. Congratulations on becoming our Flowboxer of the month for August 2021!
What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
Flowbox partners up with Voyado
Swedish user generated content platform provider Flowbox teams up with the customer loyalty platform Voyado to launch a module that will allow companies to use UGC in emails.
How to get started with employee generated content (EGC)
Employee generated content (EGC) is a great marketing tool for any brand looking to create an authentic connection with their audience. If properly executed, EGC can essentially become a never-ending flow of content for you to access with ease. Here are our 5 best tips on how to get started!
Flowboxer of the month – July 2021: Footloose
Footloose is a Peruvian footwear retailer who has had an impressive growth over the last 20 years, both offline and online. Footloose has successfully leveraged user generated content to bring their e-commerce to the next level.
Flowbox releases Android app
You ask and we listen! We are constantly working on improving the Flowbox platform to make it more valuable for our clients. As Flowbox is growing rapidly, we are continuously investing in new features and updates for an easier and more optimized experience.
So, what is the latest from our tech team?
Flowbox app for Android
Thanks to all of the feedback that we gained from our Flowboxers
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Clubhouse explained: will the hype last?
What do you think: is live audio the future or a mere fad? Many social media managers were quick to hop on Clubhouse, create accounts and adapt their strategy to include the platform. While the high interest from people and the opportunity to grow quickly is, and was, intriguing to many marketing professionals, it remains a bit unclear what commercial opportunities actually exist?
Flowboxer of the month – June 2021: Villages Club du Soleil
Villages Club du Soleil is a French family vacation business with a strong commitment to sustainable development while continuously offering innovative customer experiences on their website. This month, our Flowboxer surprised us with a seasonal switch button that completely changed the feel of the website and the Flow’s contents.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
Flowbox helps IKEA Switzerland become one of IKEA’s best practice countries for UGC
IKEA Switzerland was named one of IKEA's best practice countries for UGC, thanks to the help of Flowbox. With an unideal starting base for working with UGC, IKEA Switzerland managed to turn the situation around and get their Swiss customers excited about sharing photos and being a part of the community. They also increased their average online order value by 30%!
5 tips on how to use LinkedIn stories for your business
You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn?
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Flowboxer of the month – May 2021: Livique
For May 2021, the winner of the Flowboxer of the month is Livique! The interior design industry giant has implemented a total of four Flows on their website: on the homepage, community page, legal page and product pages. We can say they are really making the most of Flowbox. Congratulations to Livique!
Flowboxer of the month – April 2021: Pierre Marcolini
This month, Belgian chocolate maker Pierre Marcolini has shown a great example of email implementation by adding a flow to their Easter newsletter. Congratulations to the winners of our first themed Flowboxer of the month!
Norwegian fashion brand Bik Bok engages employees through EGC competition
Norwegian fashion brand Bik Bok launched an internal social media competition to promote and boost their in-store employees as well as their new spring collection. Bik Bok featured employee generated content (EGC) and was met with overwhelmingly good response from both employees and customers. They also saw a great increase in revenue.
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
Flowboxer of the month – March 2021: BGA
This month, Swedish BGA was crowned Flowboxer of the Month thanks to their Instagram polls where they collected UGC via Flowbox and let their followers interact with the brand and decide which UGC they preferred. Congratulations BGA!