Press release -
Flowbox partners up with Voyado
Swedish user generated content platform provider Flowbox teams up with the customer loyalty platform Voyado to launch a module that will allow companies to use UGC in emails.
SaaS company Flowbox, which provides a platform that enables brands to collect user generated content (UGC) from social media and distribute it to their own social and digital channels, now teams up with the customer loyalty platform Voyado. Voyado, founded 2005 in Sweden, offers a B2C tool for companies in the retail and ecommerce sector that want to personalize communication and customer experiences through marketing automation, segmentation, CRM and loyalty.
Using UGC in email marketing will now become easier than ever for Voyado customers. Voyado has built a module which allows companies to effortlessly integrate content collected in Flowbox’s platform in emails that are distributed through Voyado.
“By partnering up with Voyado we’ve been able to create a smoother workflow for our shared clients. This will enable them to enrich their marketing campaigns with inspiring user generated content,” says Serdal Sayar, Partnership Manager at Flowbox.
The content that is curated in Flowbox is sent to Voyado as users copy a so-called “Flow key” from Flowbox and add it in the newly built module. Users are then able to style the UGC Flow directly in the Voyado platform before sending the email. To use the feature, both a Flowbox and a Voyado account is required.
“Our partnership and integration with Flowbox allows our customers to get user generated content into Voyado from Social platforms. This enables customers to enrich their marketing campaigns with inspiring content from actual users – which works as social proof and strengthens the brand” says Niklas Brattfors, Strategic Partnership Manager at Voyado.
To get started, companies are advised to reach out to their point of contact at Voyado.
Serdal Sayar, Partnership Manager
Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales. Flowbox's heart lies in how technology can help brands to generate and use owned, paid, earned and user generated content for more effective, converting and transparent marketing and e-commerce. Through our platform, our customers are able to collect, moderate and redistribute content to their website, online shop and social channels.
In our customer portfolio we have some of Europe's largest brands in tourism, lifestyle, fashion, retail and interior design. Flowbox was founded 2016 by marketers, for marketers and is one of Europe’s fastest growing marketing technology companies with over 70 employees and offices in Stockholm, Antwerpen, Zürich and Amsterdam. Flowbox’s technology and expertise help brands source, distribute and scale content for increased revenue and an improved customer experience.