The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Clubhouse explained: will the hype last?
What do you think: is live audio the future or a mere fad? Many social media managers were quick to hop on Clubhouse, create accounts and adapt their strategy to include the platform. While the high interest from people and the opportunity to grow quickly is, and was, intriguing to many marketing professionals, it remains a bit unclear what commercial opportunities actually exist?
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
5 tips on how to use LinkedIn stories for your business
You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn?
Building brand loyalty in an online world
The shift towards online marketing is a logical one. That's where the consumers can be found. That's where they have been for the past couple of years. Online shopping has become the norm, and the Covid-19 pandemic has only facilitated this movement.
How & why you should focus on video content on Instagram
Video content is the future of content marketing on Instagram. With the attention span getting shorter, dynamic videos force the audience to stop scrolling and watch. It keeps the audience engaged longer, and the chances of making an impact increase. We have collected six of our best tips and ideas for you to use.
Gen Z/Tiktok slang & expressions you need to know in 2021
Gen Z has their own vocabulary that keeps on expanding each year. Here, we have gathered 2021's most popular slang from the Tiktok generation - how many of them do you already know?
7 tips on how to respond to comments on social media as a brand
We have collected our 7 best tips on how to respond on your social media platforms. If you want to increase your social media conversations and built stronger connections between your company and its customers, this is the right article for you.
Leveraging user generated content to build authenticity
One of the main reasons that the use of UGC has grown in popularity is that it’s one of the most effective ways to give brands a strong sense of authenticity and trustworthiness. This blog post is based on the Flowbox presentation held at the Smartly.io Sofa Summit, 27th January 2021.
How best to capitalize on and interact with shoppers’ excitement during the holiday season
Some examples of how to incorporate user generated content (UGC) in Christmas campaigns online and on social media. One Flowbox client has used real children's letters to Santa to highlight their products and another has used a UGC flow to transform their homepage into a winter wonderland.
How to prepare your website for Black Friday & Cyber Monday (BFCM) 2020
Are you on top of your Black Friday & Cyber Monday (BFCM) preparations for 2020? Check out our tips on how to best prepare for the probably most important day/weekend all year for e-commerce.