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Flowboxer of the month – August 2021: Babyface

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Flowboxer of the month – August 2021: Babyface

This month, the Flowboxer of the month theme is Cosmetic and Beauty! As always, in this article, you’ll not only find the best in class from the Flowbox community, but also inspiration from the winner’s creative initiatives.

Without further ado, our Flowboxer of the month for August 2021 is… Babyface! We also want to congratulate all of the other nominees; it’s truly too bad that there can only be one winner.

The Swedish company Babyface is an online retailer of both international and local skincare brands, such as Dermalogica, Maria Åkerberg, Medik8, Clarins, and more. They offer a wide range of professional skin care products; everything from cleansers and creams to mineral-based makeup, for both women and men. On top of that, Babyface is committed to offering their customers a seamless online shopping experience.

With a grid Flow showcasing the best images from their customers, Babyface has made the product discovery journey more inspiring and engaging as they are able to demonstrate the actual performance of a product on fellow customers rather than only models. Scrolling through different user generated content (UGC), visitors can see the product as it is in real life.

When visitors make their way to a product page, aka showing a stronger interest in a certain item, Babyface jumps on the opportunity for conversion by presenting social proof with a Dynamic Product Flow where customers can look for product reviews and purchase insights. This helps the store build the authenticity that shoppers demand and boost the level of trust between consumer and retailer. UGC increases confidence and makes purchasing decisions faster. This is a great way for the business to cross-sell and up-sell, which eventually leads to a greater impact on conversion rate and sales.

Lastly, Babyface is constantly growing their community by inviting their followers to tag their Instagram selfies and “shelfies” with @babyfacesweden to be featured on their inspiration page.

We are so proud to be working with Babyface who always keeps their content fresh, fun, and authentic with the help of their followers. We love sharing our customers’ best practices and spreading their inspirational spirit to the whole Flowbox community. 💙

Congratulations again to Babyface, the Flowboxer of the month for August 2021!

Interested in becoming a Flowboxer? Don’t hesitate to contact our team to grow your community and utilize the power of user generated content.

More information:
Tu Nguyen, Customer Success and Marketing Support Intern, Flowbox



Press contacts

Cecilia Rehn

Cecilia Rehn

Press contact Digital Marketing Manager Marketing & Communication +46700621611

Your brand needs images, we'll get you the best of them.

Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales. Flowbox's heart lies in how technology can help brands generate and use owned, paid, earned and user generated content for a more effective, converting and transparent marketing and e-commerce. Through our platform, our customers are able to collect, moderate and publish content to their website, online shop and social channels.

In our customer portfolio we have some of Europe's largest brands in tourism, lifestyle, fashion, retail and interior design. Flowbox was founded 2016 by marketers for marketers and is one of Europe’s fastest growing marketing technology companies with over 70 employees and offices in Stockholm, Antwerpen, Zürich and Amsterdam. Flowbox’s technology and expertise help brands source, distribute and scale content for increased revenue and an improved customer experience.

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