Flowboxer of the month – August 2021: Babyface
Swedish skincare and cosmetics retailer Babyface utilizes UGC across their homepage, product pages, and Insta shop has enabled the online store to escalate their business results. Congratulations on becoming our Flowboxer of the month for August 2021!
What is the AIDA funnel and how to optimize it for your marketing strategy?
The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present.
How to get started with employee generated content (EGC)
Employee generated content (EGC) is a great marketing tool for any brand looking to create an authentic connection with their audience. If properly executed, EGC can essentially become a never-ending flow of content for you to access with ease. Here are our 5 best tips on how to get started!
Flowboxer of the month – July 2021: Footloose
Footloose is a Peruvian footwear retailer who has had an impressive growth over the last 20 years, both offline and online. Footloose has successfully leveraged user generated content to bring their e-commerce to the next level.
The game changer that is employee generated content (EGC)
Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community.
Clubhouse explained: will the hype last?
What do you think: is live audio the future or a mere fad? Many social media managers were quick to hop on Clubhouse, create accounts and adapt their strategy to include the platform. While the high interest from people and the opportunity to grow quickly is, and was, intriguing to many marketing professionals, it remains a bit unclear what commercial opportunities actually exist?
Flowboxer of the month – June 2021: Villages Club du Soleil
Villages Club du Soleil is a French family vacation business with a strong commitment to sustainable development while continuously offering innovative customer experiences on their website. This month, our Flowboxer surprised us with a seasonal switch button that completely changed the feel of the website and the Flow’s contents.
How to adapt your marketing strategy for millennials and Generation Z
While millennials are marginally more comfortable with traditional branded content and social advertising, Gen Z are extremely skeptical. They want to see social proof: real people sharing real reviews and product demos through authentic user generated content (UGC).
5 tips on how to use LinkedIn stories for your business
You probably already use Instagram, Facebook and Twitter to show off a bit of the “behind the scenes” of your company, but what about LinkedIn?
How COVID-19 made ecommerce skyrocket
Ecommerce has aptly responded to COVID-19, applying Winston Churchill’s acclaimed advice to never let a crisis go to waste. With the learning curve behind us, there is still plenty of room for companies to explore the world of online sales.
Flowboxer of the month – May 2021: Livique
For May 2021, the winner of the Flowboxer of the month is Livique! The interior design industry giant has implemented a total of four Flows on their website: on the homepage, community page, legal page and product pages. We can say they are really making the most of Flowbox. Congratulations to Livique!